The Secrets to Media Buying - How IT makes Millions of Dollars
This is an edition to my series on BHW, The Secrets to Media Buying, How IT makes Millions.
The Secrets to Media Buying
How IT makes Millions of Dollars
Maybe you were sitting in finance or economics when the professor mentioned the concept of Time Value of Money. For our case and point the definition of TVM is the idea that money available at the present time is worth more than the same amount in the future due to its potential earning capacity. This is a concept you need to set in your mind when joining the MB industry.
With that being said... let's look at the cycle of Media Buying to someone that doesn't know what they are doing compared to someone that knows what they are doing.
What you think:
TRAFFIC SOURCE ---> THE OFFER ---> PROFIT
What it really is:
TRAFFIC SOURCE ---> DATA COLLECTION ---> THE OFFER ---> DATA COLLECTION ---> LOSE MONEY
TRAFFIC SOURCE + DATA ---> THE OFFER ---> MASSIVE
800% RETURNS
Understanding the above is the difference between you spending $500 and losing it, to spending $1,000 and earning $4,000. It is the make or break difference in the business of Media Buying. Take note of it. Write it on a post-it, and stick it to the wall above your bathroom seat.
This business is about DATA.
Data controls everything.
In Media Buying the data we look for are:
We'll eventually touch base on all of these, but in this post we are going to talk about the re-marketing data.
What is Re-Marketing
It's actually exactly how it reads. You are marketing to a re-marketing list. A list that captures the clicks coming from a user on your ads. This is going to get a little technical so try to stay with me....So let's say that you spend $5000 buying traffic, here is a realistic expectation:
$5,000 @ at $.50 CPC = 10,000 Clicks
or>>>SECOND PART OF THIS METHOD YOU CAN DOWNLOAD HERE FOR FREE!
The Secrets to Media Buying
How IT makes Millions of Dollars
Maybe you were sitting in finance or economics when the professor mentioned the concept of Time Value of Money. For our case and point the definition of TVM is the idea that money available at the present time is worth more than the same amount in the future due to its potential earning capacity. This is a concept you need to set in your mind when joining the MB industry.
With that being said... let's look at the cycle of Media Buying to someone that doesn't know what they are doing compared to someone that knows what they are doing.
What you think:
TRAFFIC SOURCE ---> THE OFFER ---> PROFIT
What it really is:
TRAFFIC SOURCE ---> DATA COLLECTION ---> THE OFFER ---> DATA COLLECTION ---> LOSE MONEY
TRAFFIC SOURCE + DATA ---> THE OFFER ---> MASSIVE
800% RETURNSUnderstanding the above is the difference between you spending $500 and losing it, to spending $1,000 and earning $4,000. It is the make or break difference in the business of Media Buying. Take note of it. Write it on a post-it, and stick it to the wall above your bathroom seat.
This business is about DATA.
Data controls everything.
In Media Buying the data we look for are:
- Clickthrough Tags
- Conversion Tags
- Event Tags
- Re-marketing Data
We'll eventually touch base on all of these, but in this post we are going to talk about the re-marketing data.
What is Re-Marketing
It's actually exactly how it reads. You are marketing to a re-marketing list. A list that captures the clicks coming from a user on your ads. This is going to get a little technical so try to stay with me....So let's say that you spend $5000 buying traffic, here is a realistic expectation:
$5,000 @ at $.50 CPC = 10,000 Clicks
or>>>SECOND PART OF THIS METHOD YOU CAN DOWNLOAD HERE FOR FREE!
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